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Friday, December 14, 2012

Watch out with the absolute numbers

In a society like the ours one we are used to think that with the minimum of information we understand it everything. And it's false. Today we are going to talk how important is the context and the relative numbers in an info-graphic.



This graphic help us to understand why we can't take just the numbers. We always have to contrast all the statistics and put them in a context. ¿How is that represented in the graphic? Well, it's very easy.

In this funny info-graphic, for example, when we look to the absolute numbers it's clear that Brazil is the country with more homicides within that group, but we have to go deeper. As the image says, with the help of Homer Simpson's face, we have to watch out.

In order to create an interesting and truthful graphic with sense we are obliged to find some more information, like for example the rate of citizens/homicides in each country.

As soon as we analyze that we get completely surprised. The one that seem to be a very calmed country finishes being the worst one (that's Colombia).

This simple example tells us how important are this kind of details that, somehow, we are used to think that we already know or that there are not important at all.

So, as a conclusion, WATCH OUT with these details and try always to be concrete. The information like this is not non-data ink. It's very relevant, ¡even more than the absolute numbers!

5 comments:

  1. I really like this infographic because of the originality. Love the simpson characters in it!

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  2. jajajajajja, me encanta este gráfico!

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  3. Thank you so much for the comments. I decided to do it in that way because it's easier to understand and maybe we are very used to see graphics with bar charts and nothing more. In that way you are like "obliged" to watch the graphic (even more if you see Homer Simpson shouting). It's very attractive, but I also have to say that it couldn't be published everywhere, just in humour pages. Another time, thank you for the comments.

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  4. I love this graphic! It's clear and very funny, and that catches the attention of almost everyone. Congratulations!

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  5. I really like your idea of using Simpson pictures to grab the attention. Like that you add a funny and interesting aspect to a simple graphic. Moreover the colors you used go perfectly together with the colors of the Simpsons. With combining everything you tell a complete story. Good idea and good job!

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